Brand Strategy & Identity + Packaging & Print Design
Inspired by 'his' must-have wardrobe essentials, AUG Collective is an independent, ethical womenswear brand for the girl that wants to steal 'his' clothes whilst still keeping things feminine. Each collection from the London-based label is designed and handmade in England by a small female-run team. With a specific focus on combining masculine and feminine elements to achieve that effortless, androgynous style, for the conscious tomboy in you, to love & wear for years to come.
We worked towards the goal of fully aligning the brand at every touchpoint with a contemporary, strategy-led aesthetic, which leaned into the unique, luxurious brand identity. This included a complete re-brand, where we invested time into design, wearables, and packaging & print collateral, which was all developed in-house.
AUG Collective
(FEATURED PROJECT)
Brand Overview & Project Brief:
Brand Founder & Designer – Emily Clawson
Branding Design & Art Direction – AUG Studios
Photography – Charlotte Baldwin & Kayleigh Orris
Models – Ashleigh Dickenson & Kayleigh Orris
CREDITS:
"Starting a fashion label was always my main goal, and the Homme Energy Collection allowed me to bring everything I love about designing to life. The freedom to work on and develop my brand's strategy, identity, and collateral through my own studio was an immersive experience and has given me so much knowledge that I now get to share with my clients at AUG Studios. It's truly special to be able to say to clients that I have been in their position and understand how it feels to pursue and invest in your dreams. "
– Emily Clawson, Brand Founder & Designer
+ Lead Designer of AUG Studios
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