Brand Identity + Packaging & Print Design (Passion Project)

Ritualistic skincare, made simple – for the face & body.

Florae is a concept project that emerged from our passion for effortless design, with a strong emphasis on showcasing typography and textures in a bold, yet clean way. The brand aims to redefine the notion of luxury skincare by offering customers three simple-to-use products that seamlessly transition from morning to evening, while still maintaining a sense of ritual.

Our main goal was to create a memorable primary logo that would be featured throughout every touchpoint of the brand. This design draws inspiration from the beauty and structure found within the flowers used in the product ingredients, elegantly combined with a blend of soft, minimalist typeface pairings. The overall brand identity exudes simplicity and evokes a sense of tranquillity, aligning perfectly with the concept of an effortless skincare routine.