Brand Strategy & Identity + Packaging & Print Design

With classic, elevated style at its core, Harper Lavoir is a womenswear brand committed to designing timeless pieces that will become your everyday wardrobe-essentials, remaining relevant for generations that follow.

With years of industry experience, founder, Emma is passionate about combining her love for fashion with an honest, sustainable brand strategy, allowing her to design ethical clothing that can effortlessly transcend from season to season. This approach ensures that each piece will be adored for years to come.

Together, we collaborated to create a brand identity that embodied the cool, classic image of the label, complementing the slow sustainable staples within each collection. With the aim to bring a whole new feeling to the current fashion industry we know. This was achieved through custom-drawn logo designs, a mixture of both contemporary & classic typeface pairings and a soft, feminine colour palette that will stand the test of time.